Avoiding Common Mistakes When Ordering Company Signage

Avoiding Common Mistakes When Ordering Signage

Ordering signage can be a straightforward process, but there are common mistakes that many businesses and individuals make. These errors can lead to delays, increased costs, and unsatisfactory results. In this guide, we'll explore the most common mistakes made when ordering signage and provide tips on how to avoid them to ensure you get the best results for your needs.

1. Lack of Clear Objectives

Mistake: Ordering signage without a clear understanding of its purpose and objectives can lead to ineffective results. Whether the signage is for advertising, wayfinding, branding, or informational purposes, having a clear objective is crucial.

Solution: Before placing an order, define the primary purpose of the signage. Consider what message you want to convey, the target audience, and the intended location. Clear objectives will guide the design and material choices, ensuring the signage meets your needs.

2. Ignoring Local Regulations

Mistake: Failing to check local regulations and permits required for signage can result in fines, removal of the signage, or costly modifications.

Solution: Research local zoning laws, building codes, and permit requirements for signage in your area. Ensure that your signage complies with all regulations, including size, placement, and illumination restrictions. Working with a signage company familiar with local laws can also help navigate these requirements.

3. Poor Design Choices

Mistake: Opting for designs that are too complex, cluttered, or hard to read can make signage ineffective. Poor color choices and low contrast can also impact visibility.

Solution: Keep the design simple and focused. Use high-contrast colors to enhance readability from a distance. Choose fonts that are easy to read and avoid overcrowding the sign with too much text or graphics. A professional designer can help create a visually appealing and effective design.

4. Incorrect Size and Placement

Mistake: Choosing the wrong size for signage or placing it in an ineffective location can render it invisible or difficult to read.

Solution: Consider the viewing distance and location when deciding on the size of your signage. Ensure that the sign is large enough to be easily read from the intended distance. Placement should be strategic to maximize visibility and impact, taking into account sightlines and obstructions.

5. Overlooking Material Durability

Mistake: Selecting inappropriate materials that do not withstand environmental conditions can lead to premature wear and damage.

Solution: Choose materials based on the intended location and environmental conditions. For outdoor signage, materials should be weather-resistant and durable, such as aluminum, acrylic, or PVC. For indoor signage, consider factors like exposure to sunlight and humidity. Consult with your business signage provider to select the best materials for your needs.

6. Inaccurate Information

Mistake: Submitting incorrect or incomplete information for the signage can lead to errors that require costly corrections.

Solution: Double-check all information before submitting your order. Ensure that text, logos, and other elements are accurate and correctly formatted. Review proofs carefully and confirm that all details are correct before finalizing the order.

7. Skipping the Proofing Process

Mistake: Neglecting to review and approve design proofs can result in mistakes going unnoticed until it’s too late.

Solution: Always request and review design proofs before production begins. Check for accuracy in text, colors, layout, and overall design. This step is crucial to catching errors and making necessary adjustments before it’s too late.

8. Unrealistic Budget Expectations

Mistake: Having unrealistic budget expectations can lead to compromises in quality or unexpected costs.

Solution: Establish a realistic budget based on your signage needs and quality expectations. Consider factors such as size, materials, design complexity, and installation costs. Communicate your budget to the company signage provider to find solutions that meet your requirements without compromising quality.

9. Failing to Plan for Installation

Mistake: Overlooking the logistics of signage installation can lead to delays and additional costs.

Solution: Plan for installation from the beginning. Consider factors such as mounting surfaces, required hardware, and potential obstacles. Coordinate with the signage provider to ensure they understand the installation requirements and have the necessary resources to complete the job efficiently.

10. Not Considering Future Updates

Mistake: Failing to think about potential future updates or changes can result in additional costs and complications down the line.

Solution: Design signage with flexibility in mind. Consider modular designs or easily changeable elements for information that might need updating. This approach can save time and money if changes are required in the future.

Conclusion

Ordering business signage involves several critical steps that, if overlooked, can lead to costly and frustrating mistakes. By understanding and avoiding these common pitfalls, you can ensure that your signage project is successful, delivering clear and effective communication to your audience. Remember to define clear objectives, comply with local regulations, choose appropriate materials and designs, and plan thoroughly for installation and future updates. With careful planning and attention to detail, you can achieve high-quality signage that meets your needs and stands the test of time.